| Abstract |
| The usage of transport typeface has been expanded to multi-functional purposes and conceived as a new communication tool. Public information being inherent public-worth is represented as an organizational identity and cultural characters through `letter-typefaces` `Letter-typefaces` play the key role as a components of visual environments in the multi-space of public-information flow. And also organization characters is transformed into concrete form through letters and set up as integrated identity. Henceforth `collective totality` is being delivered to outer-space. `ClearviewHwy` is transport typeface designed and developed by Pennsylvania Transportation Institute for FHWA based on cognition test. `Johnston typeface bring the initial motivation to conceive `ClearviewHwy`. The goal of `Johnston typeface` was to solidify the company`s identity. The typeface had been evolved into `transport typeface` being adopted eclecticism design and gain clear visual attraction. This study is about `transport typeface` as a component of organizational identity system, brief and development process. Through analysis on criteria and functional characters of transport typeface forming day-to-day environment and spacial identity, the suggestions and alternatives for `transport typeface` would be presented. |
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| Key Words |
| 교통문자, 교통정보, 기능서체, Transport Typeface, Traffic Information, Functional Typeface |
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