| Abstract |
| A human expresses the aesthetic desire to become beautiful through the human body. In particular, the human`s aesthetic consciousness is reflected on the makeup, and it is used as a way of expressing the internal desire in the human. But, it comes to pursue the beauty together with the basic desire about the sex through the makeup. After all, the sexual characteristics take important position in concept of beauty. This expression of eroticism is expressed by the advertising of eroticism expression today. In particular, the eroticism, an item with the personality selected contrary to the images like the private atmosphere and taste as well as one with the purpose pursuing the sexual attraction through the perfume in the perfume advertising, is closely connected with the Femme Fatale image shown in the literature and painting in the 19th century.
This study was to divide the makeup patters into mysterious image, sensual image, cruel image centered on the Femme Fatale image shown in the perfume advertising, and investigate the characteristics. |
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| Key Words |
| 메이크업, 팜므 파탈, 광고, Make-up, Femme Fatale, Advertising |
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