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Vol.27, No.0, 199 ~ 211, 2010
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| Title |
| Polyhedric Understanding and Interpretation on the Multidimensional Expression through Dynamic Perspectives - Focused on the Development of the Identity Design Systems on Casa Da Musica, TV Asahi, and La Cinematheque Francaise - |
| 신석규 Shin Seok-kyu , 김태철 Kim Tae-chol |
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| Abstract |
| The cultural environment of the human society shows its trend that repeats evolutions for advancement according to the periodic flow. The developments in the history of art, in view of cultural context of the human history, demonstrate a trend of styles that represent the corresponding era, and the specific cases on various expressions can be found in accordance with the changes in such forms. Similarly, design has made much progress along with the periodic flows. Most notably, the trend in the identity design of visual c communication designs that addresses the essential issue of the target finds itself in the situation where it should evolve in accordance with the periodic environment or gain the upper hand in the image by reflecting the current times.
Notably, the environment design of the 21st century where image is regarded highly demands a novel type of the design system. Unlike the past where the system which applies a single type in the view of formative art universally was interpreted as an identity design, this age demands exploration, development and research into the design system that can be flexibly applied according to the advancement of the digital media.
This study thus aims to suggest the possibility of tapping into the overall environment of the new system and the system itself via the case study and analyses on the identity design systems on its way to change and advancement on the basis of the periodic perspectives where the trend has changed from analog to digital. In the meanwhile, the diversity of symbols in the identity design system that has been developed in a more lenient fashion will be examined while the multidimensional polyhedron regarding the origin of the concept and the creation of forms will be interpreted and understood through observance on the movements of the target object which was used as the motif and the dynamic views. To that end, this study has been summarized and explained via the observance on the directional angles, manifestation of the essential substance, and creation of repeated overlap.
The identity design which expresses the polyhedron based on the dynamic perspectives demonstrates the identity that represents the period where changes are made grounded on uniqueness in the highly creative and differentiated form. In addition, it displays variability whose basic unit changes forms organically. This, in turn, expands the scope of the easy expressions with the advent of the digital media. In this day and age of digitization, the identity design requires the development of diverse expression methods, techniques and systems in consideration of the new media.
This study is rooted in the "flexible identity" that pursues changed motions. It confirms that the multidimensional polyhedron is a key element of the visual perception that plays a vital role in the identity design system that represented by the future-oriented enterprising spirit by reflecting the forward-looking and dynamic changes, activeness, and the trend of the current times. |
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| Key Words |
| 동적시점, 움직임, 심볼마크, 정체성, 시지각, 다면체, Dynamic Perspectives, Movement, Symbol Mark, Identity, Visual Perception, Polyhedron |
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