| Abstract |
| In the twenty-first century, regional cultural and economic competition between cities has become a greater focus than global competition between nations.
While local governments search for methods to promote regional competitiveness within current trends, an important goal has been the establishment of an attractive regional image both internally and externally.
In the process of establishing a local identity design, the 246 nationwide local governments have adopted confusingly uniform expressions of style that mimics each other and that were hastily adopted spurred on by fashionable trends.
This paper will examine the present state and problems of identity design starting with the examination of a local government identity design system and proposition of an integrated identity design system based on wide area government. To make this possible, the identity design system of Gangwon Province which is one of wide area local governments and 18 cities and counties under it has been set as an example to make proposal.
This study hopes to establish the groundwork for a method of creating an integrated identity design system that efficiently represents local governments while celebrating the uniqueness, high values, and essence of each region. |
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| Key Words |
| 지방자치단체, 아이덴티티 디자인, 통합 디자인 시스템, Local Government, Identity Design, Integrated Design System |
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