| Abstract |
| Visual conveyance and expression is another product that moves the times. The aesthetic value of Chanel designs that dominated an era does not merely mean a design innovation. The design style of Chanel got rid of the era in which women`s mind and body were suppressed and subject to the aristocratic culture and the isolated styles were prevalent, and it was an integrated brand design that integrated the scope of designs into diverse areas such as perfume, hairstyle, accessories as well as clothes. It has built designs with simplicity and practicality as the main theme and established the concept of practical designs in the feminine culture including dress culture in which classical stiffness had been prevalent. Chanel achieved a great success as a businessman by presenting the designs that can give freedom of decoration to the women in the early 20 thcentury who had been restricted toonly formality and ornamentation. Thus, Chanel`s designs werer epresentative cases of building up design marketing business that is not just limited to dress and ornament but expanded to greater realms. There a Chanel design and brand have been loved by many people and their value has been consistently maintained is that they continuously present the progressive article sand art sinactual living that have been grafed in to contemporary trends of Chanel designs.
The purpose of this research is as follows.
First, it is to examine the reasons that the Chanel design has maintained the rise above the times consistently and has raised the brand value and to grasp the formative characteristics of the Chanel design.
Second, it is to present the possibility to create a new brand value added by extracting not only the formative factors but also the designing factors of Hangeul.
Third, it is to grasp what influential power the design in the market has exerted concretely by examining the similarity and correlation between the design styles of Chanel and the formativeness of Hangeul, and by examining what influential power the aesthetic and formative characteristics of the Change design has exerted in the market. It is meaningful in that based on this premise it presents the possibility that the glottalization and making a brand of Hangeul can lead to creating new high value added products by grafting the formative factors of Hangeul into the characteristics of the Chanel design. This research was made based on data from Internet and news reports of newspapers and literatures as a research methodology, the details of which are as follows. First, the research was made focusing on the aesthetic philosophy of the Chanel designs and the philosophical thoughts on making them brands. Second, research was made on how the formative factors of Hangeul were grafted into the characteristics of Chanel designs and how they can be utilized. Third, it examined the background in which the Chanel designs became world-famous brands and products, and presented the necessity and the tasks for the image strategies for Hangeul to be successful as design brands. The scope of the research was focused on the characteristics of the Chanel designs before Chanel died in 1971 and the changing process of the Chanel designs until 2008 after he died,
Finally, in the conclusion, the possibility of making Hangeul become brands ahead was presented by analyzing the marketing value in consideration of the formativeness of Hangeul based on the examination of the methodologies to achieve such characteristics of the Chanel design and making it become brands. |
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| Key Words |
| 샤넬, 한글, 디자인, Chanel, Hangeul, Design |
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