| Abstract |
| Emotional Logotype is a combination of typography and image in portal website, one of digital media. It works as another medium for information recognition, and enables users to obtain new information. This study views Emotional logotype from point of digital literacy.
This study surveyed in order to find out the type and content of information that users obtain and the association between brand awareness, credibility, interest, user loyalty of the portal website. The results show that Emotional logotype is conclusively effective from a concept of Digital literacy in that users response positively with raised awareness and interest due to emotional logotype, and it is also meaningful considering user loyalty in terms of users` intent to revisit. |
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| Key Words |
| 디지털 리터러시, 감성 로고타입, 포털 웹사이트, Digital Literacy, Emotional Logotype, Portal website |
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