| Abstract |
| Developed material civilization and an information-oriented society today are originated mainly from economical mass production method moved from the Industrial Revolution and development of science technology moved from capital accumulation. In the reverse side of this development, there have been an economic logic between profit acquisition of corporation and consumers who only pursue reasonable consumption by sacrificing definite resources of the Earth to indefinite economic development logic. The economic conception is a core factor of the industrial development on the basis of reasonable rationalism, but it is undeniable that it has caused a few social problems such as environment destruction, humanity neglect, income inequality, and loss of consumes` sovereignty in the reverse side. Recently, this reasonable economic logic has been embraced as a cause of social inequality and this fact affects designs and designers who played a role of inducing forms of human society and life style. Design doesn`t stay in reality of economic logic, but it has a function of lingual expression and increasingly, it affects our thoughts and behaviors. Therefore, we should see design from a systematic point of view that it affects social structure based on various functions for social structures of humans as a vehicle of recognition and emotion field of ours. The consciousness that human structure can be changed through design requires a new point of view and counterplan. While design played a spearhead of economic logic in the past, social functions and roles in order to make a sustainable society will be more important in the future. In this study, I took a look a social function of design, which its importance is getting embraced, based on roles of social design a nd a relation with ethical consumers. This study is designed to suggest the fact that solutions of approaching methods of environment friendly that was hard to achieve even with our will can ben found in setting a new relationship between corporations and consumers and the future economy logic should be recognized as a broad concept including profit pursue, social responsibility and roles.
Through this study, it is suggested that it is more economically efficient for the concept of social design, which was believed to be low efficient and less economical in the past, to be a practical tool of ethical life style through creative consumptions to consumers and corporations accomplishing social responsibility. This implies that the roles of design and designers should be re-defined for revitalizing the recovered economy through social design and entering sustainable society ultimately. |
|
|
| Key Words |
| 사회적 디자인, 윤리적 소비자, 지속가능디자인, Social design, Ethical design, Sustainable design |
|
|
 |
|
Full Text