| Abstract |
| This study is for studying marketing trend of mobile phone design which is focus on the formative characteristic by various designing marketing study of mobile phone.
For that, this study is researched on the design marketing cases by shape, size, color, texture which are the mobile phone`s basic formative elements. This three characteristics are appeared as product quality and function oriented mobile phone`s marketing competition in early time, in following time in design marketing competition the physical formative elements were used, recently hybrid marketing aspect appeared by using patterns, and recently this design marketing will be more intense in the future by using virtual formative elements which is possible by high digital technique. |
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| Key Words |
| 휴대전화, 디자인 마케팅, 조형 특성, Mobile phone, Design marketing, Formative characteristics |
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