| Abstract |
| The environment problems has recently increasing as the climate change, global warming. The LOHAS corporate identity has emerged as the business activity, pollution-free high value-added industry for increasing the international mutual understanding and activating national and local economy. Because the LOHAS corporate identity has its great forward and backward linkage effects, it can be classified as the high value added Eco-green industry to raise the image of the host country through Eco-friendly building design and Eco-green promotional experience exhibition.
This study has four main suggestions of using promotional experience exhibition of Eco-friendly architectural design & Eco-green for the creation of corporate identity.
First, It is necessary to build the Eco-green building using various methods of Eco-friendly technologies.
Second, Constitution of green space for symbol of regional area.
Third, Maximization of the synergy effect through public space for Eco-friendly experience.
Fourth, Construction of the land mark building using differentiated architectural design.
This study attemped to present the criterion for Eco-friendly corporated identity of the successful LOHAS center through the Eco-friendly re-modeling of the Mega Mart at Dongrae-gu, Busan. |
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| Key Words |
| 로하스기업이미지, 친환경 건축설계, 에코그린 홍보체험관, LOHAS corporate identity, Environment-friendly building design, Eco-Green promotional experience exhibition |
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