| Abstract |
| Atop the popular topics of the times about the modern Korean music is girl-groups. This study proposes to look into general traits of girl-groups and examine their traits by analyzing their costumes. At the same time, the current study seeks to get at the root of the fashion trend through culture reading with popular music as a tool.
Here are our findings: General traits of girl-groups could be summarized as designed product, youth culture, fandom composed of various generations, switchover to entertainment, and globalization. Noteworthy traits showing themselves through girl-groups` music and choreography are characterized by lyrics and choreography suggestive of sexual codes, thereby distorting the youth culture. External characteristics of the girl-groups` costumes could be summarized as follows: it is essential to maintain dynamism for lively dances and uniforms are positively used for unity of a girl-group. Either exposure is made use of or sensuality as a fetish item is emphasized, and nostalgia is stimulated by means of various items of retrospective looks and coordination. Lastly, mix and match features differences from other groups or is made use of as a strategy whereby to convey sensuality and adolescent innocence simultaneously.
This research defines the internal characteristics of the girl-groups` costumes as metamorphosis, duality, fantasy. First, metamorphosis is activated so that evolution of girl-groups may be fully covered. Second, duality comes into play where innocence and sensuality are emphasized or mixed and matched while at the same time sense of unity is emphasized simultaneously. Third, sensuality serves as an important code that underscores the body and backs up sexy dances, and evokes fantasy. |
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| Key Words |
| 걸그룹, 걸그룹 의상, 걸그룹 특성, girl-groups, costumes of girl-groups, characteristics of girl-groups |
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