| Abstract |
| Japanese designers started entering the Western fashion industry from 1970s. When they were introduced to the Western fashion industry in the beginning, they were accepted by the Western designers with the curiosity in the Oriental culture and interests in the cultural heterogeneity. However, they soon redefined the nature of Western clothes. As they became recognized members in the Western fashion while leading the fashion industry by participating in the Western fashion system, although there was a contrast between the Western and the Oriental fashion.
Strategies to successfully entering the Western fashion can be summarized as follows. The Japanese designers have made efforts to break trough the boundaries while recognizing those inherent to the West, although they could draw attention through images inherent to Japan. They suggested the future brands through the sincere studies and philosophical approach to the nature of clothes. They could maintain the industrial production and technological abilities through a great deal of efforts and investments to develop products under a high level of technology. They have paid attention to the development of new distribution structure including the design, production and sales, as well as the design strategies to clearly understand the production structure and the cost, while calling the fashion design as the industrial design by commercializing the fashion thoroughly. They have been recognized with their artistic abilities on the design works through a variety of cultural and artistic interchanges, which have been actively utilized in the brand promotion. They helped their junior designers develop themselves with the awareness of importance on the talented designers and later ensured them to be independent in playing a role of a frontier team to develop new markets. |
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| Key Words |
| 일본디자이너, 서구 패션, 패션전략, Japanese Designer, Western Fashion Industry, Fashion Strategy |
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