| Abstract |
| This thesis has an aim to present through repurchase, targeting at the members registered in Digital Contents. The investigation tool, used for this thesis, is a questionnaire through face-to face interview. This thesis used 290 samples. Responders` population-statistical properties were as followings. Men 108 persons(37%) , women182 persons(62/8%), average age 40.9 years old. Business groups were office workers/managers, house keepers, self-employed businessmen, experts/technicians, service workers, and others in order. Men showed higher satisfaction in customer satisfaction and women in personal services. This thesis analyzed the cause and result relationship between satisfaction and re-registration. The responders having lesson experiences had a lot of influences on satisfaction showed a tendency to induce re-purchase. The persons having no experience in lesson had a similar influence in customer satisfaction and personal services satisfaction. Satisfaction was a factor having a great influence on creating re-purchase, which was a similar case to the responders having experience in buy. |
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| Key Words |
| 디지털콘텐츠, 고객, 만족, 재 구매, Digital Contents, customer, satisfaction, repurchase |
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