| Abstract |
| Real estate affects customers` overall lives a lot and customers` decisions related with real estate are influenced so much by advertisement. Thus, advertisement as an important real estate marketing strategy can change according to the selection of advertisement media. This study divides drastically changing various advertisement media into image-media and non-image-media and analyzes the difference of the customers` recognition for those two media groups. The investigation method of this study of Seoul City location for total 21 days from October 10, 2008 to October 30 and. The extraction of a specimen utilized convenience sampling method and, As for the questionnaire paper making, a responder made a questionnaire through oneself evaluation entry law (self- administration) which I shook, and answered by oneself. 400 people, but analysis used 257 parts except 143 parts with a judged questionnaire paper the collected questionnaire underground when insincere. This study shows that because image-media advertisement better meets the needs of customers in a visual aspect than non-image-media advertisement. Select image-media than non-image-media when constructing a distribution advertisement strategy. Therefore, It is important to differentiate and segment advertisement media by using image-media which is superior in a audio-visual aspect in the fast changing new media era. |
|
|
| Key Words |
| 디자인■예술, 광고, 참여자 인식, Design & Art, Advertising, Consumer`s Recognition |
|
|
 |
|
Full Text