| Abstract |
| As to predicting future, a demographically aging society has been an enormous world-wide concern socially and economically. As the appearance of the new elderly generation have arised, corporations have introduced the greatest social interest towards the main target consumers of the new elderly generation aged 50 and above. The purpose of this research is to provide information of the new elderly generation and to reveal the relationship between spending behaviors, lifestyle characteristics, and clothing preferences of this generation. As a result, the change of the real age and their lifestyle is expected to be a variable in the clothing behaviors in the future. Therefore, the industry will have to develop aesthetic design, material, and color regarding characteristics and physical figures and as to the change of lifestyle of elderly generation. Moreover, there is a need for the establishment of extraordinary marketing that has distinct features to those of the youth consuming group. This is thought to be for the sake of mental satisfaction and enjoyment through clothing itself. |
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| Key Words |
| 뉴실버세대, 의복행동, 라이프스타일, New elderly generation, Clothing behaviors, Lifestyle |
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