| Abstract |
| provocative colors and enormous size are used signboards are all over cities so make city environment unbearable. Moreover, they give people unpleasant feeling. Finally signboards are considered as bar to visual environment. But still the effects of Signboard of Repair Business, the delivery of information and composition of aesthetic urban landscape need to be verified. So street utilization, the efficiency of visual effect and information delivery, and the satisfaction of aesthetic urban land space are examined to understand how visual elements in signboard can effect visual environment and information delivery in street space. The result of studies is that the similarity of size, the degree of simplicity, orderly of signboards, and the harmony with the color of outer wall of the building which the signboards are attached in are related. When it comes to quantitative factor, kind and number of signboard and the number of colors used in signboards are negatively related. In qualitative factors, orderly of arrangement of signboards, harmony of color of outer wall with signboards, and the simplicity of signboard effect the satisfaction of information delivery. In quantitative factors, the degree of stimulus and the kind of signboards are negatively related. In this result, qualitative factors are more considered than quantitative factors when signboards are designed. |
|
|
| Key Words |
| 옥외간판, 시각요소, 정보전달, 시각환경, signboard, visual element, delivery of information, visual effect |
|
|
 |
|
Full Text