| Abstract |
| Advertising that appear in the visual vocabulary of symbols on the front page of the psychological eroticism appeal is the way. In the eroticism representation of advertising and product advertising to attract the attention of consumers, or above, sales and the actual effect, the action tends to have a scientific sociology in the United States have demonstrated a lot of research. That the source of the expression of eroticism, sexuality voluptuous, sensuous, emotional and unconscious, as Freud said that represented a subtle expression in the language is more effective than the visual representation. There`s always an accident behave human and psychological factors are needed. Therefore, through the Mass Media to the public with ads, the ad spending of the features that you are trying to organize as part of social psychology research as the role of advertising psychology can be very big. This study, based on the psychology of the human psychology of advertising has evolved through the study of eroticism, and more in-depth analysis of eroticism in terms of ad that appears in The aim is to understand and want to access. Through the literature of psychological research and advertising ad cases of eroticism based on the theoretical insights and presents for the eroticism ads. |
|
|
| Key Words |
| 광고, 에로티시즘, 광고 심리학, Advertising, Eroticism, Ads Psychology |
|
|
 |
|
Full Text