| Abstract |
| The internet has been getting attention as a new form of media for publicity of the company and which expresses the scale of corporate value. Corporate integrated web site has the strongest advantage of being able to expose corporate information and value to customers on a real time basis. Also in terms of having distinctive corporate outlook from competitors and being able to compare corporate values, corporations are concentrated on distinctive, innovative and effective web site. The superficial aspect of early corporate internet web sites had simply placed significance on exposing corporate image and identity. But the corporate web sites are being packaged over and over in a spectacular way from the continuous development, new expression technique, visual effect and application of programming algorithm. The design of web site must be able to induce a little more systematic communication in this sense. In order to do so, an analysis of designing standpoint is necessary on how the web design visual factor necessary in making the style in terms of web site design and each expression method are communicated to users. It is necessary to derive the style concept for optimum web site design by presenting a peculiar design which can secure the identity of each corporation and be reflected again on future web site renewal by classifying design factors forming the web site as Graphic Image, Layout & Grid, Typeface, Color System and Technical Factor and classifying detailed factors organizing each factor once again while actively applying these things in the design. |
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| Key Words |
| 기업 통합 사이트, 웹 스타일, 웹디자인 유형, Corporate integrated web site, web style, web design type |
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