| Abstract |
| Each image influences on our life style by the development of mass media and the rapid growth of cultural commodities influence. In these times, each exposition and local cultural festivals both at home and aborad perform the hot struggle for life.
Especially, as the strongest image, the emblem design and mascot design create the new image and prepare the chance to change of customer`s thinking, and also are functioned as the important variable of consumption.
In this study, we observed the necessary of the development of commodities through the development of emblem design of International Flower Exposition in Anmyeondo, 2009 and mascot design. The practical using commodities by the developed mascot design do not satisfy the customers` desire in comparison with the concerning and the importance for the cultural commodities.
The life for the satisfaction of leasure requires the design commodities that satisfy the beauty, sensitivity, feeling, and function as well as the creation of new culture. Also the nation`s image can be improved by the design culture of flower exposition. The development of mascot commodities is the required item, and the broad point of view for the customers, the quality of small quantity batch production, and the creative design are required.
Therefore, the design development strategies are required to maximize the development of local economy based on the emblem by the success of International Flower Exposition in Anmyeondo, 2009 and the development of various cultural commodities by the mascot design. |
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| Key Words |
| 꽃박람회, 엠블렘디자인, 마스코트디자인, Floritopia, Emblem design, Mascot design |
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