| Abstract |
| Every city, recently, makes a great effort to develop successful public designs to secure cultural identity keeping step with the trend of globalization.
It is the universal fact that 21st century is the era of focusing on constructing highly valued noble city design considering exchanging information among human beings, spaces, and environment, which is different from the previous technology-oriented time.
In the public design, developing outdoor advertisement and public-sign plays the greatest role at any time ever as a barometer for both future and level of the city. Consequently, to make beautiful outdoor advertisement and public signs , we have to get rid of unnecessary informed outdoor advertisement and utilize them as a tool to deliver the minimum information so that we have maximum efficiency.
This thesis makes a search for the development of outdoor advertisement and public sign design to make city image positive and continual. The regions of Gyunggi province which have excellency in setting up outdoor advertisement and public signs were chosen as the target cities for the study and I propose the development contents with the results of this study |
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| Key Words |
| 공공디자인, 옥외광고물, 공용표지, public design, outdoor advertisement, public-sign |
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