| Abstract |
| Color concretize the purpose of public advertising appealing to customer the most among the visual image factors. Thus color in public advertising make a significant role in expressing messages and influence on human emotion.
The Purpose of this study is to research visual communication of public advertising based on previous research and to analyze the communication between color and public advertisement. Also, this study will suggest a framework for the goal of public advertising using Color Syntax program which is developed to measure the color image information. Therefore, this paper analyze the factors for expression of effective massages and study not point of view of marketing, but color design. The results of analyzing of major color are following.
First, Y/8~10/3~5 color was the analyzed for best color in order advertising. Second, B or Y/8~10/1~3 color was analyzed for the best color in environment advertising. Third, B or PB/8~10/3~5 color was analyzed for the best color in economy advertising. Forth, B/8~10/1~3 color was analyzed for the best color in injustice advertising. Fifth, YR/8~10/3~5 color was analyzed for the best color in sanitary advertising. |
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| Key Words |
| 광고디자인, 색채, 시각 커뮤니케이션, 공익광고, Color, Visual communication, Public Advertising |
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