| Abstract |
| The introduction of Web design outsourcing as the service is actively underway with Web service of enterprise is specialized and diversified.
This research, therefore, investigates how detail risk factors of Web design service outsourcing affects outsourcing intention, so would highlight the introduction of web design service outsourcing as design management strategy.
By way of research, it progress previous research and interviews of leading experts, as a result can come up the 4 risk factors - Contracts, Management, Qualification and Environment - and the details.
Questionnaire in the target of brand enterprise websites with statistical analysis is conducted to learn about in detial how 4 risk factors affects introduction of Web design outsourcing.
As the result, 2 risk factors of management and qualification can affect introduction of web design outsourcing. |
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| Key Words |
| 웹디자인 아웃소싱, 디자인 품질기준, 디자인 경영, Web Design Outsourcing, Design Service Level Agreement, Design Management |
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