| Abstract |
| In the knowledge informatization society, the rapid development of network makes it difficult to expect the direction the trend will flow to. Therefore, it is very difficult for the enterprises to expect the result of selection of the time to launch new products or services in the market and it is required to designers to improve the wasting situation caused by weak logical background. Differently from such situation of enterprises, various product trends formed by the consumers` cool decisions exist in the market and the success and failure of such products chosen by the consumers are not logically proved but have the property to be decided by the psychological factors of consumers. This property is similar with the shape that many kinds of organisms evolve through the processes of survival of the fittest by mutual competition, organization routine, and mutation. That is, the trends may be explained as the process of evolution that is irregularly done by the dynamic consumers. If it is correct, it is required for the enterprises in establishing new directions or strategies to analyze the structure of product factors, which are naturally formed by the flow of the consumers in the current market, and to seek for the strategic values and processes of the next generation products or services based on such factors, rather than using quantitative trend analyses focused on expectation of politics, society, culture, and economy. By doing so, the enterprises would be able to make the strategic ground for market-oriented and continuous competitiveness in the uncertain social flow like present time. In this study, the factors to determine the trends are defined as the nature, i.e. factors, of products and these factors are defined as dominant factors, innovational factors, and optimization factors at the viewpoint of evolution theory. The forming processes of competitive product concepts and sustainable strategies were studied by analyzing the forming processes of such factors and, based on this result, the strategic frames to continuously maintain and develop the competitiveness of the enterprises are suggested. |
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| Key Words |
| 디자인트렌드, 디자인전략, 프로세스, Design trend, Design strategy, Process |
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