| Abstract |
| Appoint a famous person with a model of a commodity to raise attention of an advertisement. However, In this case, A famous model only is produced in memory, commodity information doesn`t remain in memory. I will study the layout way that can let you recognize effectively a commodity in the product advertisements which a famous person was appointed. It is to make it as I lead eyes of a consumer by commodity information so as to read carefully an advertisement. As study ways, I study it through study as preceded in cognitive psychological viewpoint. In following, as experimental study, I study an response along eyes of a celebrity model which is an important element of marketing. Study An attention rate of an advertisement and a rate that it read carefully an advertisement along eyes of a person. |
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| Key Words |
| 광고디자인, 인지심리학, 유명인 모델, advertisement design, cognitive psychology, celebrity model |
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