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Vol.20, No.0, 283 ~ 293, 2008
Title
A Study on Tourism Element Image of Enhanced on the Color Image
최문희 Choi Moon-hee , 최문용 Choi Mun Yong
Abstract
This research is the development environment, the Internet and broadcast media, such as sending a photo image is due to the emphasis at the present time the efficient use of empirical goods tourism image you wish to seek direction. First, empirical tourism brand goods that depend on the characteristics and to find out if the sensitivity of the image management practices at home and abroad for studies. For example, Saipan tourist photos and color to emphasize the sensitivity to maximize domestic Chunggaechun took a look at the festival of light. Second, the three colors to enhance the image element, color, brightness, saturation and tourism, which is represented by pictures of the emotional element in the analysis of the survey. About the color of the surrounding environment, the color changes in the color development process Tongyoung Bridge, about the brightness of the night and day brightness of the lights in the distinctive characteristics of the new tourism resources and promote the development of using Machang Bridge, the last day to about saturation this week is represented by a misty photo could explain the difference in sensibilities. Digitized information on the Internet to communicate freely and quickly on the comings and goings. Tourism in the use of visual images to pictures of generations with the essential element of communication. Attractions in the final selection on a single photo sensitivity code can be an important factor. Therefore, the content creators of the image or an acceptance and perceptions in the process of passing a two-way communication should be obtained from the mutual consistency.
Key Words
관광 브랜드, 경험적 재화, 사진 이미지, Tourism Brand, Empirical Goods, Photo Image
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