| Abstract |
| The purpose of this research is to develop a methodological procedure for the new product design on the basis of the consumer psychology theory; that is, the flow theory. The research shows how designers evaluate alternative designs of new product ideas and select the best one based on the results of a consumer survey in which the consumer behavior theory is embedded. Specifically, in developing a new product, designers should consider the fact that consumers feel the highest level of positive feelings when their skill level and perception of challenge regarding the usage of the product fall within the same zone. The implications, limitations and future research directions are discussed. |
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| Key Words |
| 신제품개발, 플로우 이론, 소비자 능력, 도전감, 디자인 프로세스, new product design, flow theory, consumer skill, challenge, design process |
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