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Vol.19, No.0, 337 ~ 347, 2008
Title
An Analysis of a New Medium from the Perspective of Baudrillard-With a focus on EPIC 2015-
신재욱 Shin Jae-wook
Abstract
The driving force of the 21st century comes from the diverse media, among which the mass media including the Internet have had huge impacts on the nature of living space and popular culture. Being the subject of this study, EPIC 2015 is personal Internet broadcasting that`s been rapidly emerging as a new medium. It`s similar to the old broadcasting formats in that the scope of its viewer participation is wide and it`s a visual medium. At the same time, however, it`s qualitatively different from them in that it delivers a good amount of realistic images real time. Arguing that there had been fundamental changes to the structure of social life, Baudrillard maintained that there was a request for a series of mutual contrasts between personal life and public life or the subjective ego and the objective world in the past and that the contrasts were actually created between them. But in the new world, according to him, those relations grew weaker, and the subject and object became equal equivalents that were exchangeable with each other. He found in the screen a metaphor for the collapseof the dichotomy between the subjectand object. The screen shows the delicate interfaces of our desires and reenactments and embodies the world of our psychology. What appears on the screen is not actuallylocated on the screen or inside us but exists in a rather complicated and always virtual space between the screen and us. The space is so-called "Simulation." It`s estimated that EPIC will have enormous influences in the future as a new medium to maximize such a concept and to go beyond the time and space limitations. The study analyzed EPIC 2015, a new medium, from the perspective of Baudrillard and took an academic approach to reviewing the consequently changing society.
Key Words
에픽 2015, 보드리야르, 시뮬라시옹, 뉴미디어, EPIC, Baudrillard, Simulation, new medium
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