| Abstract |
| Disney of the US established a big empire of animation characters with Mickey Mouse and Bandai of Japan developed its current position with Gundam. These two subjects are regarded as brands and contents representing those countries world-wide by overcoming that they are only just characters. There are many contents that can be regarded as the icon or cultural heritage re presenting each country by anyone when we think about Eiffel Tower of France, Spinks of Egypt, the Statue of Liberty of the US as well as those animation characters. There are many things to be proud of inter nationally in Korea as well but it seems that Korea has lost major connections in making cultural heritages into contents by going through many turbulent times in a very short time compared to our long history. Also, it is really sad that the public becoming aware of the meaning an d the identity of the `1st National Treasure Namdaemoon` only after it was destroyed by fire recently which had been always there keeping its place for more than 600 years. There are many activities to strengthen cultural content industries in Korea since it is the time when the value of potential power of the culture is valued higher as the country is more advanced. Robot Taekwon V, the subject of this study, is a unique robot character designed for the first time in Korea by the director Kim Chung Ki in 1976. It once received un rivaled support and recognized its superiority as an unique robot character but continued development and evolution and the evaluation of its unique design and the move to establish public support were almost severed due to limited views and criticisms by national experts and the public on plagiarism that it is the second only that copied Mazinga Z, a Japanese animation at the same time. Recently, there are various efforts and attempt to increase the value of Robot Taekwon V as a member of representing national cultural contents which has been rediscovered right before its existing value was lost. Therefore, this study analyzed standardized shape elements for developing the continuously evolution and development of the shape of Taekwon V by assigning the meaning of unique robot design through reestablishing the analysis and meaning on the shapes of Taekwon V. Also, it aims to present academic proofs for re-evaluating the unique identity of Robot Tae kwon V and its use as a cultural content. |
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| Key Words |
| 문화콘텐츠, 로봇디자인, 캐릭터 마케팅, Cultural Contents, Robot Design, Character Ma rketing |
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