| Abstract |
| Han ru is used a kind of pronoun of almost everything related to Korea beyond the boundary of popular culture. Therefore Han ru is playing a central role of forming the image of Korea most intensively and largely since Korea and China Friendship. With this Han ru the field of on line game is also emerging as a new cultural contents largely. This kind of on line industry among various cultural contents is as important a higher value added business as considered as a barometer showing the level of technique and culture of a nation. Recently Korean on line game industry is showing a rapider development compared with its short history. It is arousing up synergy effect among industries connected to other entertainment industry; comic, animation, broadcasting, music, character industry, etc. Now it is showing a developing aspect together. In this study we analyzed the cause that on line game industry, especially LineageⅡ in modeling of game design, widely succeeded in China market. We suggested the way to succeed in newly changing market environment. We drew a conclusion based on this frame of comparison analysis with it we indicated the new way after researching and complementing the existing strategy which succeeded in China. Widely it is divided into Character, Environment graphic in game and we studied complementary way in more microscopic view dividing into more detailed item like `character` section: ①Clothing ②Color ③Proportion `Environment graphic` section: ①Interface ②Store ③Item ④Community We realized that the development of design is the basic matter to affect nations competitive power in this age. Weanalyzed and studied the sustainable factor too in on line game field which influence even the image of the nations widely. Through this, we can analyze the factor that on line graphic design affects competitive power in Chinese on line industry field. We can find the value of culture contents, and suggest the new possibility of continuance. |
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| Key Words |
| 리니지Ⅱ, 중국 온라인 게임시장, 게임 그래픽, LineageⅡ, on-line game market of Chinese, Game graphic |
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