| Abstract |
| The Korea Culture and Content Agency`s `Cultural Archetype Digital Content Project` was initiated in 2002. This project is to provide digital content that is based on Korea`s unique cultural archetypal data. In other words, its goal is to produce digital content using various cultural archetypes such as the Korean history, tradition, folk, scenery, etc., which are usable for culture content industry. In the business field, however, the negative evaluation is compatible with affirmative evaluation. Thus, the relationship between the value of digital content and the cultural archetype should be discussed, because cultural archetype is changed in the form of culture content, and digital content is prepared for the public. In this paper, I take the concept of korean traditional cultural archetype and cultural content, and discuss about methodology that the cultural archetype can be cultural content. As the methodology of making cultural content of cultural archetype, analyzing media art which used material of the painting and korea traditional dance in the Joseon Dynasty, the photograph in the era from the end of the Joseon Dynasty to modern age, and a folk play, etc. And then I would like to suggest that the method of making cultural content of the cultural archetype using new media. |
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| Key Words |
| 문화콘텐츠, 문화원형, 미디어아트, Cultural content, cultural archetype, media art |
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