| Abstract |
| The increased life expectancy and an aging society has become an issue socially and economically, leading the elderly generation into the main consumer group. A change in the population structure due to increased life expectancy could slow down the rate of the economic development through the increased amount of money spent on the elderly and reductions in the size of the workforce. Revitalization of the pension system, growth of the number of grants awarded, and increased amounts of cash savings deposits have all combined to increase the number of elderly people who are wealthy. The concept of the universal design is developed for the handicapped and the elderly. There should be development of new technology and new materials through dynamic design and product planning which take psychological effect, life and the behavior of the elderly into consideration. A changing view of the new elderly generation will move us forward at a very fast pace coupled with a noticeable difference in spending behaviour compared to the past. The upcoming elderly generation will desire a better `quality of life` and will devise a place in consumer`s sovereignty as new marketing concepts will play an important role in the 21st century. Therefore, the formation of a market that reflects the aging society embedded within the new elderly generation is inevitable and a new method of marketing is required. |
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| Key Words |
| 뉴 실버세대, 고령화 사회, 실버마케팅, 유니버설 웨어, The new elderly generation, an aging society, Silver Marketing, Universal Wear |
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