| Abstract |
| The internet, a media medium, not only changes living patterns but it also greatly influences various environments which have been maintained, such as society and the economy. The internet, unlimited in time and space, spares time by allowing shopping to be done with a click, information to be exchanged, and by allowing one to make their own illusory space. The internet is convenient and saves time yet it allows a lot of information to be gained and the internet, which makes interactive communication possible, is continuing to develop and grow. The French sociologist Jacques Attali said that the 21st century is the Age of the Nomad. Nomads refer to people who can go anywhere if they simply have the latest equipment such as a cellular phone, laptop, and digital camera. Because it seems that all organizations and businesses will try to expand to the internet, the 21st century is being referred to as the Age of the Nomad, or the Age of the Internet. The most important thing on the internet, with its great influential effect, is advertisements. Internet advertisements, unlimited by space such as in time and distance between communicating subjects, connects to consumer information gathering and consumption so its effects and gravity will continue to increase. This essay aims at presenting an advertisement form which consumers desire by surveying the preferences of widget advertisement consumers and analyzing factors. Widget advertisements refer to programs in the form of small windows placed on the computer main screen or on personal web pages and preferences can accurately be surveyed through the number of downloads. Study extent were put into progress mainly through widgets on the portal site Yahoo and advertisement forms were divided into advertisement forms which ranked in the top ten and advertisement forms which ranked from twenty to thirty and differences were displayed through visual analysis. The internet has grown faster than other media mediums and its effect and usefulness exceeds costs and it can be applied to various purposes. The internet will continue to grow and develop and following this, advertisement forms will continue to develop. To materialize effective internet advertisements on the internet interface, which holds much weight in the visual field, design strategies which are more systematic and effective seem to be necessary. |
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| Key Words |
| 위젯광고, 웹환경, 웹광고, Widget advertisement, Web site, Web design |
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