| Outdoor advertising signs of city is recognized as the most basic element forming street scenes of city as well as establishing the cites identity in firsthand and secondhand. It has just started by commercial measure but recently, in the rapid economical growth and diversified social structure a grant number of business have been generated so that is brings an absolute increase of kind and quantity in outdoor advertising signs. Such quantitative increase has caused now environmental city problems so a more effective control of outdoor advertising signs and sophisticated and logical design is needed. Thus, I would like to set up the direction with street scenes of city can be formed through this study. Firstly, understanding the concept, special features, and strong, weak points of street scenes of city and outdoor advertising signs. Secondly, in present situation analysis, studying and comparing the characteristic of our present outdoor advertising regulations with those of Japanese regulations. Thirdly performing the research upon now advertising signs can be influential in city scenes and thereafter, issuing possible problem consequently, I would like to suggest the direction of control policy of outdoor advertising signs as following First. Leading differentiation of each region for the solution of environmental and scenic problem. Second. Non-realistic advertising regulation are needed to be amended for changing outdoor advertising signs. Third. Advertising problems should be settled through effectiveness of outdoor advertising signs administration. Fourth. The problem of advertising agencies should be leaded short term and long term plan. Fifth. Collection of scenic pollution should be operated for building up a scenic and community consciousness. Therefore, with these suggestion of clear direction of polish, the improvement of city scenes and regional differentiation followed by activated local autonomy system can be induced so that a more beautiful city scenes can be achieved. |
|
Full Text