| Abstract |
| Since 1997, “Korean Wave" has been one of the big issues within the trend of eastern Asian culture. The phenomenon of Korean Wave suggests the important social meanings in various aspects. For one thing, Korea, which up until recently had been an importing country of western mass culture, has become an exporter. And, a cultural flow began growing among eastern Asian countries where cultural exchanges had been discontinued for a long period of time due to the long-time historical experience of colonization. However, there has been none systematic and scholastic study on how to understand these phenomina so far. Based on this thought, this study aims to present an alternative plan in order to globalize the cultural products of Korean Wave by seeking an answer to the below questions. The structure of this thesis is as follows : First, I described the theoritical background of Korean Wave culture. Second, I examined the meaning of cultural assimilation theory. Third, I examined the achievement and meaning of Korean Wave culture mainly within China, Japan and Taiwan. Fourth, I suggested a scheme to expand the Korean Wave image drama. Based on the above described contents, I sought the problems upon accepting the Korean Wave culture and suggested the principles and schemes on national supporting policy so that these culture will keep flourishing within the eastern Asian region. The cultural products for the sake of arousing interests may gain a temporal popularity, however, we will need longer-term strategies if we wish to make the Korean Wave one of the cultural codes that keeps growing in the future. |
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| Key Words |
| Korean Wave, Globalization, Culture |
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