| Abstract |
| Dramatically improved intelligent information society and transforming to converged multidisciplinary industry in 21 century impacts our life and business environment and makes the situation can be hardly forecasted. In this change, importance of Design business is emphasized and positioned as one of the surviving strategy in company and contury. With this reason, It is searched and developed as design business model having creative and systematic in our design business circumstances. However there is still some of limitation that people has old type process and less understanding of design business. Therefore, this study aims to seek the correct set up of the concept of design business and the way of achieving it with actual field case. |
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| Key Words |
| Design, Business, Marketing |
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