| Abstract |
| According to study results on the "Status of information levels in the second half of 2006", conducted by the Ministry of Information and Communication and the National Internet Development Agency, clothes, shoes and sporting goods took the biggest share (62.2 %) among Internet shopping items. This study therefore analyzed the Web Interface Design of the "Fashionplus" shopping mall, run by IFNetwork Co., Ltd., with an average monthly sales volume of 2.4 billion Won and total sales of 29.2 billion Won in 2006. The site features about 350 domestic brands, and is the first of its kind in Korea among domestic Internet fashion malls to deal with the above-mentioned top-ranked Internet shopping items. In conclusion, this Internet shopping mall requires some additions and supplementation of multimedia elements, but it was found that site usability was overall smooth. |
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| Key Words |
| Internet Fashion Shopping Malls, Web Interface Design |
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