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Vol.15, No.0, 445 ~ 456, 2007
Title
A Study on Development of Public Relationship of UCC Animation in Social Network
이성식 Lee Sung Sik , 안상락 An Sang Lak
Abstract
Recently, it is UCC that becomes trend of digital image. UCC grows because of digital image machine and technology developed to buy cheaply and use easily, opening and co-ownership based on web2.0, and participation of internet. Before activation of UCC, maker, producer and consumer was classified clearly. But as making image contents becomes easily by developing of digital technology, the image have some part of people. Also, the image begins to charge from only expert`s part to consumer`s general part. the image made by general consumers is standardized by participation of netizen, and UCC is charging the image culture`s popularization and media communication revolutionary. Also, UCC company that tries to get competitiveness through UCC service is increasing, and the image`s editing instruments provided freely by internet company like a portal is a catalyzer for popularization. Hereafter, popularization for image design and culture will be distinct. For popularization`s triangular position, some conditions have to be equipped. first, clear standard should be prepared to maintain the diversity and publicity of the image culture. Second, a policy for consideration and support are needful for charging of media circumstance. For these, users, producers, and policy planners should cooperate.
Key Words
activation UCC, moving design, digital contents, web2.0
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