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Vol.15, No.0, 101 ~ 113, 2007
Title
A Study for methodology of concept extraction in web design planning - Focusing on ZMET methodology -
김원용 Kim Won Yong , 정혜경 Hyun Kyung Mi , 현경미 Chung Hae Kyung
Abstract
This study examines many other qualitative research methods during web design planning. And points out several problems concerning research process as well as the results. The most recently ZMET(Zaltman Metaphor Elicitation Technique) is developed in marketing area. ZMET is designed to elicit metaphors from participants that reveal the deeper ideas and concepts that organize and structure their thoughts and feelings about the topic. Children`s English education web site can be applied to ZMET method in case study. We try to identify and understand mothers` inner needs because mothers are the decision-makers who choose their children`s education material. The results of the experiment showed each mother`s subconscious needs. Therefore, ZMET might be effective qualitative research method to understand the underlying people`s needs.
Key Words
ZMET, E-Learning, Qualitative Research Methods
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