| Abstract |
| If we consider the importance of retail stores in distribution industry, it is urgent to raise marketing capacity including the promotion method, which can deliver familiarly their image to improve their competitiveness. The study considered mutual relation of quantity, their intrusiveness and recollection among key variables which affected meaningfully recollection and the clutter level of sign boards in retail stores and created these variables as independent variables to take consumers` recollection and the clutter level of sign boards in retail stores into account. The interaction effect between the increase of intrusiveness and exposure time in relation to the consumers` recollection level of sign boards in retail stores. |
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| Key Words |
| quantity, intrusiveness, recollection level |
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