| Abstract |
| Cultural contents are the form of storytelling. Storytelling is a subjective interpretation of a story, and it stylizes as movie, animation, and game. The cultural industry is a creation industry combining individual creativity and talent with traditional culture. The core of cultural contents is creative storytelling, and it may be necessary to understand cultural contents storytelling and establish its concept in terms of ensuring national competitiveness of the cultural industry. Therefore, this study established the concept of cultural contents storytelling that “the image(time_moment, space_existence) of intrinsic archetype becomes a prototype of self-organization after being reiterated, substituted, and transformed with an object in relative space-time" by diversely interpreting the basic structure of storytelling as Meta language ①schema ②topology ③relative space-time and ④fractal. It is expected that the archetype which is reorganized with the established concept may become product prototype. |
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| Key Words |
| cultural, contents, storytelling |
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