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Vol.14, No.0, 455 ~ 464, 2006
Title
A Study on the application of Convergence Paradigm in Advertisement Communication
최치권 Choi Chi Kwon
Abstract
An epoch of information and ubiquitous has been made transitional paradigm age. `digital conversions` is a among of paradigm in this age. `Conversions` is made by new fusion item of technology, industry, service and network. This trand is making effective demand of it and offers satisfactory communication. All so, Conversions is a key point on communication for consumer and advertisement action like that combination of all kinds of advertisement message on this age. There for, New communication design of conversions would be one of a requisite in this digital conversions age. This study will be a plan of advertisement in digital conversions by analysis of design on conversions paradigm.
Key Words
Advertisement, Conversions, Communication design, Interaction
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