| Abstract |
| Individualism and collectivism are the most famous criteria that describe the cultural difference between Asian and Western. Therefore, it is believed that UI design for Asian should be collectivistic whereas UI design for Western should be individualistic. Such belief seems to be somewhat reasonable, but it is not always agreeable considering the young Korean. The cultural characteristics of young Korean seem to be more individualistic than those of old Korean. Therefore, an experiment was conducted to investigate such cultural changes of young Korean. The results of the experiment showed that the performance of young Korean is significantly better than that of old Korean using the individualistic interface. On the other hand, the performance of young Korean is worse than that of old Korean using collectivistic interface. Therefore, it might be necessary to consider the individualistic attributes in designing UI for younger Korean although it might be still necessary to consider the collectivistic attributes in designing UI for older Korean. |
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| Key Words |
| Cultural Differences, Usability, Collectivism, Individualism |
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