| Abstract |
| After 1970`s, The local`s brand were activated in foreign countries however, after 1992 Korea revived a local self-governing system. So the central government`s policy decision was transferred at each region. So the design`s role for local brand was increased more and more. (foundation of local identity, culture industry activity considering local characteristics, local economic activation.) The local brand differentiate their products with other products and the local brand is developed notion for effective sale. It is classified product brand, place brand and image brand. The standard way for local brand, a local special product, slogan and festival are known to everybody that it is operated from 90 (in 1997) to 600 (in 2005) but, it is estimated 1000 ( various events are operated at the whole county) but it seem that there is no attractive festival because of absence of local brand development strategy, discrimination and identity. Therefore I will propose and review design`s role, local brand resources and local brand identity for local brand`s development. |
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| Key Words |
| local brand, development, strategy |
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