| Abstract |
| Semiotics is very important in the design field. While advertisement and visual communication design and the social and cultural importance of the whole design has become maximized, it is very weak to logically research design messages, especially visual messages and images. Human life can be said as communication in signs. Human beings are delivered meaning and communicate through signs. Human`s life itself is a sign and human`s emotion and thought all appear as semiosis. This study examined human communication world consisting of semiosis from the a semiotic angle and divided it into five parts. First, the location of communication and semiotics built in the macroscopic area of human science was illuminated. Second, to examine the semiotic approach of phenomenon of human communication, overview of communication arts, position of semiotics, and basic structure of semiotics, and communication signs in our life were considered. Third, the expression and meaning of signs, messages and codes, and six signs of communication, and sign-communication-literature relationship were investigated. Fourth, the essential difference of semiotic communication from human communication was examined in the process of communication. Finally, the problems of contents, methodology, need of communication were solved in a semiotic angle. A sign plays a medium role of communication in one cultural circle. In other words, the cultural circle can be viewed as a “sign community” where mutual communication can be made using certain kinds of signs. A sign is a means of meaning production of all things existing within one cultural circle such that “what we know, how we know, and how we can know”. |
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