| Abstract |
| Due to the rapid advancement of information communication technology, the popularization of internet constructed in the base of humanlife has been satisfying human`s desires of life and allowing different types of fun and imagination that cannot be experienced in reality by providing another kind of living space called the virtual world. Especially, the distinctiveness of games unrolling in the space of virtuality through network is a very attractive content that possesses ample amount of such conditions. Having users who enjoy games as the subjects, consumption patterns formed from such changes of living environment and transformation of human life, as well as the games these users prefer and the characters appearing in such games have been examined. The result of examination showed a tendency of users preferring fun games with simple operation and preferring super deformation characters that arefunny and hilarious looking when enjoying games. Also, such a consumption pattern is an example that directly and indirectly shows that the kitsch effect is subtly absorbed into our lives. Hence, recognizingthe kitsch tendency of online game occurring in a virtual space, an environment different from reality, as one of cultural elements, and properly recognizing the user tendency established in the digital environment, that is the virtual space, by clarifyingthese phenomena, this study desires to propose an optimistic point of view on the production direction of game characters and the potential development possibility of Korean character market. |
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| Key Words |
| Game, Game Character, Kitsch |
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