| Abstract |
| The advertisement has become the important culture rule since the end of 20th century. It is one of the trends of communication. Moreover, the ideas about the subjects or services consumed by the people in the capitalistic society are formatted and intermediated through the advertisement. Related with the mass media and the development of cultural aspect, there is a big revolution. The advertisement that was based on only language and text has been changed to modern style focusing on images gradually. In other words, since the end of 20th century, the advertisement has depended upon the visual forms more and more. In the modern advertisement, the visual trend of communication is being expanded. Otherwise, it creates the visual attractiveness and effects in the advertisement industry through the technology embodying new digital images. On naked eye, the imaginary simulation is created by the perfect image composite procedure. The systemized study and scientific analysis about the visual advertisement have not been occurred yet, however the effect of visual advertisement is so powerful. The visual trend of advertisement can provide enjoyment and curiosity to the potential consumers with low expense as compared with old trend. Also, it causes the effect of oral rumor. Therefore, the hypothetical advertisement in virtual reality will create new stage of visual clarification and effects of attractiveness with the new digital visual technique. |
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