| Abstract |
| When the Internet was first introduced, people believed humans can be deconstructed and de-molecularized, at the same time transcend over time and space as “bit，” a digital signal. There were those who were picturing a future of utopia predicting that there will no longer be a need for physical contact. On the other had, through movies a future of dystopia brought upon by calamities and human crisis resulting from advancements made in technology without any philosophy was tasted. The possibilities of the Internet medium, as evidenced by these extreme predictions, were received a something that was tremendously surprising. When the digital era began in the 1980s, the analogue culture that had been playing an important role in human relations started becoming obsolete due to the conveniences of digital culture. As a result, technologists who contributed to the commencement of the digital era began raising their voices in apprehension of shutdown of individuality and egoism of the digital era, and it can be stated the digital generation that had been buried in the closed space namely called computer and network environment from the reverse-functional side is showing a different aspect with the introduction of post digital generation having value in human relations and analogue relationships. Post Digital Generation that is becoming a hot issue can be considered a new topic of such analysis. If the analogue era can be perceive d as line work era, then digital era can be perceived as network era with its ability to promptly exchange information and influence through diversification of space that is virtually infinite. In addition, through advancement and propagation of the internet, a new culture of cyberspace was introduced, and through many confusions and errors, it is being established as new grounds. As a result, action pattern and trends were formed and socio-economic activities began to proceed actively. Digital generations introduced during the digital era are generation N, M, and other various names. By overcoming technical difficulties and selfish individualism of the early digital society with expansion of technology for people，horizontal evolution of network, and organizational culture, the post digital generation with analog characteristics was introduced. A domestic marketing festival described this phenomenon as “the main post digital generation of this era,” and the resulting characteristics of lifestyle began being analyzed. Therefore, by studying the characteristics and action pattern of post digital generation, determining the creative strategy for capturing the generation with digital machines as new targets need to be conducted. |
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| Key Words |
| Post Digital Generation, analogue, Digital, network, Internet |
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