| Abstract |
| The formation of communication has changed by the advance of media and of digital technology innovation. Among them, the image media with di versification of image became popular by powerful media. Also the transition of communication system let intensive and suggestive superiority which makes the recognition of the whole meaning be exists in a short space of time in the same breath. Above all TV has attraction of image that animating in limited time by it`s particularly which accom plished by meeting of human and machine`s eyes. CF on TV has strength on the aspect of higher ef fectiveness than other media and it makes customers to see, hear and feel directly by the expression of five senses. On the side view of customer, it is ac cepted as an information and concept of a new product and lifestyle. And on the side view of com pany, they are using CF on the purpose of creating their image and appeal to their customers by utilizing it as a program for publicity of an enterprise, introduction of their product and sales promotion. The most of pictures and texts in the commercial as a factor of expression have a function of original and interrelationship each other and they`re using in every fields of visual medium. Among them the ty pography accomplishes the most important role in exchanging information because of its definitude and strong symbolic characteristic of meaning delivery which the character system has，and it operates the charge of creating the possible sense to communicate with the consumers in the aspect of its quickness in delivering the commercial message and effectiveness. An allowance of motion to the commercial which pursuing the effectiveness and positiveness creates a diversity of image language and the practical using of this is the highest priority of task. Some says "The movement which is a powerful object of visual perception to attract one`s attention brings the change in many conditions of environment and the change needs a response to reaction.”So to speak, by application of graphic contra 1 and hidden contents and time in motion graphic, a considerable change to meaning transmission and maximization of the com mercial effect must be given. Tills is not only the multiple image expression on visual and spatial con cept but also the feature of positive communication by transmitting information. Therefore in this research we study the motion graphic which is corresponding to an intension of design, and efficient and aesthetic part of typo and linguistic role of title which is one of the important point with accuracy and quickness of delivery in tention in a brief space of moment for the commercial as a communication to raise the consumer`s purchasing power and transmitter of message. And as this is the effective communication method of CF`s image in TV，this research will lay emphasis of the study on effect of practical using and the pro posal of value. |
|
|
| Key Words |
|
|
 |
|
Full Text