| Abstract |
| Modern cities are arranged in a direction to make well-maintained roads, high rise buildings, and environmentally-friendly factors that harmonize with nature stand out. However, we can find that huge electronic advertising boards stand at the rooftops of buildings in intersections or outdoor ads stand on the streets. People who spend a lot of time in vehicles have no other choice but to look at so many outdoor ads a day, whether they like them or not. These outdoor ads focus on attracting people`s attention with stimulating colors and visual effects. Therefore, disharmony with surrounding environment is caused, and the outdoor ads become a disturbing factor to create an image of a whole city. For this reason, the design of outdoor advertising should be carried out with different sense of scale from newspaper or magazine advertising. Especially, the development of LED, LCD, and neon has changed the design concept of outdoor advertising. CF for TV can be presented outdoors with clear screen and flowing and elegant movements. If the concept of virtual reality is introduced to the outdoor advertising, the effects of moving image can be simulated, and the shape of a structure installed at the rooftop can be actually felt. For the outdoor advertising in the form of billboard located on a street, an exposure effect of advertising and all visual trials and errors can be reduced through simulation of people passing by the location in a vehicle. The application of a 3D game engine to the simulation can be a very useful means. In this research, a virtual reality system using 3D game engines is proposed in composing a systematic evaluation system ranging from the analyses of design environment to detailed advertising effects, because an error deriving from the sense of scale, and harmony with surrounding environment can be checked vividly in advance. |
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| Key Words |
| Virture reality, Outdoor advertising 3D Game engine |
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