| Abstract |
| User`s visual experience which is contingent existence for daily experience and providing information conducts crucial role in decision making. The role of metaphor for motion graphic is to deliver same images to customers with symbolic expression. Banner ad, TV ad, interactive TV ad and Mobile ad which are expressed in motion graphic are appeared in different ways by features of each mediums. Because from simple metaphorical expression of banner ad, ad that follows personal propensity to Mobile ad that is suitable for different ages are possible, the expression such as forming sympathy with visual experience and intelligence activities of consumers are becoming more important matter. The market for Interactive TV ad, which is new tool for new media, has unlimited value. The Interactive ad is expected to generate T-commerce by the page which will be connected with consumers who selected ad on TV. So the efficient strategy for making ad, high participation of ad and developing contents are required which is lot different from old ways. 2nd, 3rd screen and the DAL(Dedicated Advertiser Location) seize the layer of targets of consumers by delivering the data of company or brand in detail, and appealing to reason rather that immediate sales of products. So it is substantially used substantially in strategy for marketing to strengthen the communication with consumers. |
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| Key Words |
| metaphors, motion graphic, 경험디자인, 상호 작용성 광고 |
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