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Vol.13, No.0, 37 ~ 46, 2006
Title
A Case Study on Animation TV-CM - Focused on Line Animation -
이경재 Lee Kyoung Jae
Abstract
Public institutions establish their own characters. Nowadays, characters are no longer exclusive products of enterprises. Characters of public institutions are regarded as representatives of their chief and civil servants. Therefore, a careful process of setting up a character must take place even at the very first step. The image of characters for public institutions must be an absolutely friendly one. They have to be this way for ordinary people take the public services and their work positively. In order to deliver a friendly image, an image should give favourable impression. The most appropriate method is to express it as a childlike face. In addition, its name should be associated with an infant. The struture of a child`s face is different from that of adult. This thesis has explained special features of a childlike face and offered a tentative plan showing how to get that particular image by designing.
Key Words
childlike face
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